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Ringerike & Hadeland Regnskapsservice increased productivity by communicating in Verji!

RHR INCREASED PRODUCTIVITY BY COMMUNICATING IN VERJI!

Written by:

Ringerike og Hadelands Regnskapsservice

The CEO, Anita Farnia Lilleland, says that one of the most important aspects of Verji is the low barrier to getting started for customers. By comparing Verji with Messenger, they create an immediate understanding for the users. The experience is that customers appreciate the familiar format, where groups are created for efficient communication.

Anita started in the accounting industry in 2009 at Sagasystemet, where she was part of an exciting and educational journey in building up Saga Entreprenør Regnskap.

Doesn't spend money on marketing

Anita describes that when you are part of a larger system, you move in step with the chain and the franchise. She eventually had thoughts about wanting to run her own accounting firm, and therefore established Ringerike Regnskapsservice AS in October 2020. A former colleague established Hadeland Regnskapsservice AS, and they chose to co-locate the companies and run joint marketing and website.

Anita was the only employee at Ringerike Regnskapsservice AS from the beginning, and has gradually increased to six employees since. During 2024, two more people will join. By the summer, they will thus be eight employees. At the same time, they move into new and larger premises, where together with Hadeland Regnskapsservice AS, they become a total of nine employees.

When asked about what drives customer growth, Anita responds that they do not spend money on marketing. They grow through incoming inquiries from businesses based on recommendations from existing customers. We ask Anita to explain why customers are so satisfied that they bring in new customers. She says it’s about their core idea and mantra, which is “We are here for you.” It encompasses a lot, where internally it’s about nurturing a good environment by caring about each other as individuals, which in turn fosters a good collaborative atmosphere.

Customers should also feel that “We are here for you,” and this is what we excel at, which in turn leads customers to recommend us further. Even though we are located in Hønefoss and our customers are from all over the country, from the far south to the far north, they should feel genuinely interested in them. We want to be the customer’s extended arm and their financial department. We have customers ranging from sole proprietorships to companies with nearly 400 million in annual turnover.

Good relations

Anita is committed to building strong relationships with customers. This means they need to know a little more than what’s necessary just for accounting. They are a modern, digital accounting firm with high expertise in their field, but they are also focused on not forgetting the human aspect. That’s where the ‘glue’ to the customer lies. Therefore, they prioritize talking to customers and collaborating well.

An example of their growth is what started with a contract with a plumbing company, which has further evolved into a framework agreement with Kjedehuset AS, a nationwide chain consisting of about 700 companies in the electrical, plumbing, and tile sectors, with VVS Eksperten being the most well-known brand in the chain. Ringerike & Hadeland Regnskapsservice is now a recommended supplier of accounting services for the chain.

Ringerike og Hadelands Regnskapsservice

Almost two years with Verji

When it comes to the company’s future plans, Anita says they still aim to grow a bit more. At the same time, they are clear that they do not want to become a traditional ‘big accounting firm’ that loses the closeness they have with their customers.

In their customer communication, Ringerike & Hadeland Regnskapsservice has been using Verji for almost two years. Before implementing Verji, they used encrypted email from Microsoft, and there were three main reasons why they decided to change this.

  • Firstly, they wanted a higher level of security than email, especially to avoid false payment instructions, known as CEO fraud. They have firsthand experience with this after receiving an email from a client with payment instructions. After a few emails back and forth to clarify details related to the transaction, the accountant noticed that the client’s wording was different than usual. She suspected something was wrong and called the client. It turned out that the client was at the cabin, her email had been hacked, and it was the hacker communicating with the accounting firm.
  • The second reason was that they wanted to comply with the Data Inspectorate’s requirements that businesses must facilitate encrypted receipt of communication containing personal information. This applies when customers, on their own initiative, need to send information to the business.
  • The third reason was related to increased productivity associated with efficient collaboration. Anita says that probably few of us today would send emails to friends and family to collaborate on, for example, next summer’s vacation. Most would probably use group communication in Facebook Messenger or similar systems because the interaction becomes much more efficient than sending emails back and forth. Anita questioned why they shouldn’t have the same efficiency at work. She sees Verji as the business equivalent of “Facebook Messenger,” with the difference that it has only invited and verified users, is free of spam and advertisements, and has the administrative, security, and customization options needed for work. RHR has created a structure in Verji where each customer has different rooms related to different subject areas. For example, a room for payments, a room for payroll, a room for accounting, and a room for auditing. The individual employees involved in the different topics participate in relevant rooms together with the person(s) from the customer. This organization increases productivity, where an example is that the customer participates in the room with the auditor and can follow the communication the accountant has with the auditor. This saves time on updating the customer. Another example is that typically three employees participate in customer rooms where one employee is responsible for the room while the other two turn off notifications for the room. When the person responsible for the room is on vacation or sick, it’s easy for one of the other two to turn on notifications for the room and continue the tasks. This significantly streamlines compared to when customers sent emails to individuals.

Experience Verji as the business world’s “Facebook Messenger”.

Low threshold to get started.

When asked about how it was to get started with Verji, Anita said the following. It actually went quite smoothly, although there was some resistance from customers initially regarding dealing with “yet another platform.” It took some time before customers found it natural to send to us on Verji, so we set up a link on our website directly to Verji to make it easy for customers.

When customers initially forgot and sent, for example, payroll information via email, we responded to the customer’s email and asked them to send the payroll information on Verji so that we could start the payroll process. We did not confirm receipt of the payroll information until it was received in Verji. Regarding support, Anita experiences quick responses; however, they find Verji so intuitive that they haven’t contacted support many times.

Verji’s mobile app is frequently used by employees to quickly respond to inquiries. Among customers, there is a divide: some love the mobile app and use it actively, for example, by taking pictures of receipts for expenses directly in the accounting room, while others prefer to communicate from their PC during office hours.

In summary, Anita says that one of the most important aspects of Verji is the low threshold for customers to get started. We compare Verji to Messenger when introducing the system to customers. We find that customers are fine with the same setup as Messenger, where we create groups and communicate in those groups.

Do you want to know more about Verji?

Verji is suitable for all companies that want to communicate securely, easily and efficiently!

Do you want to know more about Verji?

Verji is suitable for all companies that want to communicate securely, easily and efficiently!

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